New Balance announces the release of the 247 Sport pack, included the reflective clothing. Featuring an urban and modern style, these sneakers combine the craftsmanship of the contemporary inspirational brand details. The 247 features a design and fit quite innovative but takes inspiration from the iconic models New Balance performance by combining an upper structured mesh to a building in neoprene sock.
The N reflective logo, the strap of the collar and the rubber tongue are details borrowed from New Balance running performance but revisited for this model 247 lifestyle. The inspiration to past models also includes asymmetric details on the tip, it is a subtle reference to the model 1300; while the strap design on the neck recalls the previous models 574 and 576 midsole is a lighter version of the Model 998.
“The Sport pack is a symbol of product innovation and performance characteristics of New Balance running,” said Brian Lynn, Senior Product Manager, Global Lifestyle. “The lightweight mesh upper, an in neoprene sock structure, reflective fabric inserts and details in pop colors give this sneaker a more technical and attractive look. Style 247 is ideal anyone wanting to freely express their way of being in everyday life. ”
“The 247 is the first model made for our evolutionary concept of ‘Style of Your Life’. A nod to our iconic styling but with an important step forward in representing the intersection between sports and lifestyle,” said Shinichi Kubota, Vice President, and Global Lifestyle. “The design of the model 247 combines the craftsmanship, technology, comfort and fit New Balance, providing the versatility needed for the modern consumer.”