For children on the pedestrian strip: Always keep it all the time.
The TCS is committed to the safety of school children: this year, the largest Swiss mobility club has distributed 80,000 safety reflective vests free of charge to all first-year children of the country. Together with the police, the TCS will again conduct sensitization campaigns for vehicle drivers. In addition, the new brochure and microfiber cleaning cloths with the logo of the “Halt veers knelt” campaign are handed out.
Start of school: School holidays are over in many places
School holidays have been going on for a few days, and now thousands of children are returning to school. Some of them are first graders, but all of them have to be well taken care of at school, in order to return home accident-free to school.
TCS distributes 80,000 safety vests free of charge. As announced at the Geneva Motor Show in the presence of German President Uele Maurer, the TCS is giving this year a safety vest for schoolchildren in Switzerland. The safety vests are printed with the silhouette of the TCS Student Loudspeaker of the 2012 “Halt veer’s bang” campaign. The high-quality vests have a hood and are visible from a distance thanks to reflective light bands. As a protective element for primary school pupils, the West complements the TCS Troikas, which are handed over every year to kindergarten teachers.
For children: Stop the vehicle completely
The TCS has been committed for years to reducing accidents on the roads and increasing safety on the way to school. Within the framework of the 2012 campaign successfully launched together with the police, the TCS is continuing the efforts to raise awareness among the road users in 2013. The campaign draws the car’s attention to the presence of the children and encourages them not only to brake as soon as children want to cross the road, but to stop the vehicle completely.
For greater traffic safety
At the beginning of the school, bands and posters will once again be shown around the country with the TCS student club as well as the slogan. In addition, the corresponding TV spot is broadcast again, in which a world is a girl on the way to school. The spot was awarded by the Swiss Art Directors Club and in June 2013 by the European Art Directors Club in the “Public Service & Charity” category.