Together with Federal President Uele Maurer, the TCS distributed the first of 50,000 Play-mob figures reflective products from the film “Halt vow’s ballet” at the Geneva Motor Show. The figure was developed jointly, the TCS and Jung von Matt.
Now it has been included in the official Play-mob range under product number 6096. In addition to the small males, which can be purchased exclusively in the branches of the TCS sections, more than 20 life-size figures were also produced for exhibition purposes. In addition, all 80,000 first-graders in Switzerland will be presented with a Play-mob student safety vest at the beginning of the school year. Uele Maurer has already drawn on one of the printed reflective vests at the automobile salon.
Responsible for Touring Club Switzerland: Jean-Marc (Head of Touring Club Switzerland), Helmut (Campaign Manager Touring Club Switzerland). Responsible for the work of Jung von Matt / Lima: Alexander Jaggy (Executive Creative Director), Cyril Wiz (text), David (Art Direction), Alexander Molten (graphic), Matthias Adolf, Tanya Megan (consulting), Roland Thiemann, Philipp Buhler Public Relations / Social Media).