The Ministry of Internal Affairs, trying to protect pedestrians, decided to modernize their wardrobe, adding reflective elements to it.
Pink hearts, yellow bears and red men – this is it, the future of the wardrobe of the Moscow dandy. The mental agony of the lady in furs, adorned with such a reflective “brooch”, is not difficult to imagine. However, there is a solution. “For ladies who are very concerned, and how is it that I’ll put a reflector on my coat, we’ll make glamorous reflectors that suit everyone. The material is the same – fixing and shaping,” explains the chairman of the inter-regional public movement Union of Pedestrians Vladimir Sokolov.
In the world of fashion, he has long been in the trend, even the term was invented – “smart fabric”. From the element of workwear long ago migrated to the podiums. Elena Lubina’s collection “The Shining of Time” created a real sensation at the international competition of young designers “Exercise”.
Experts are sure: all this will easily go to the people, and therefore commercial success is not far off. New trend collection spring-summer 2014. Such a course of design thought fashionable Europe did not even dream. Paraphrasing the classic – the star will burn not only in the forehead, in the dark drivers can see the whole starry sky on the road. The struggle for the safety and health of pedestrians is somewhat reminiscent of this reflective T-shirt with reflective tape. A thing, in general, is useful and necessary, but the performance is more like a joke.
The philistine about the bill about the obligatory wearing of reflectors heard a lot. Knows that the naughty will be fined.
On the capital market, no more than eight companies are represented, and they mostly trade via the Internet. Annual turnover and up to a million rubles is not enough. Firms say that chain stores are not interested in their products. One hope for government orders. “Of course, the initiative of the Ministry of Internal Affairs from this point of view is a very big plus for all of us, not only because we start selling very large volumes, but the main thing is that people will finally think that there is a very good and convenient accessory that enhances your safety,” says Alexander Knyazev, commercial director of the company for the sale of reflective elements.
The security course is also a trend. So the Customs Union suddenly became concerned with the health of the weaker sex. Like, cowards, whose hygroscopicity, that is, the ability to absorb moisture, below six percent – not to import.
The public rebelled – they say, how is it that, without panties, then? The seller, Elena, has been in the laundry shop for many years. He says that if they cancel synthetic materials, the owners will definitely go bankrupt. 90 percent of customers buy it.
And yet the lace underwear is like the light at the end of a tunnel of the Soviet era. Thick pantaloons with a pile – a kind of symbol of the time. Almost the entire female half of the population of Moscow put on them in the cold season. “I just have an acquaintance who is a wonderful violinist, who is now famous so that in the winter he stopped caring for girls in general, in the winter he had a time out,” laughs theater artist and collector Victoria.
Whether the timeout will start again for men now seems to depend on customs. One can only hope that she has no more serious problems.